Learning Activity 6: Whitespace

• Print-publishing (magazines / newspapers)

I found this in a fashion magazine "Yen". This is an advert for The brand Hunk Dory and shows good use of white space to create and emphasis on the figure.

• Street advertising (billboards/ shop-frontage)

A very groovy looking cafe that uses this minimalist shop frontage to draw your attention to its name.  Even the black hipster bike out the front is great,

http://www.option-c.co.uk/page/2/

• Billboard

A great billboard using white space.  Not only does it visually look good, it reinforces the message of the power saving company.

• http://www.eco-friendly-promos.com/category/environmental-awareness-promotions/

• A Website

As soon as I started thinking of great use of white space and great advertising campaigns I automatically thought of apple.  Their page layouts and adverts mirror their products sleek, minimal design.

http://www.apple.com/

• Broadcast (TV) ...have your camera handy to snap a shot

I thought this was a very clever and a bit naughty representation of the tv show 'californication.'  Through use of white space and a minimalist layout the designer has suggest a female form with only the palate a triangle, very sharp.

http://www.sparked.biz/2009/12/10/broadcast-minimalism/